ViewShift Trend
Always-on trackers, built to your spec
Run continuously updated trackers built around the questions your team is actually asking on any cadence, across the metrics, segments, and issues you care about. Reconfigure as priorities shift, without rebuilding the study or losing your historical trend lines.
The system
Tracking, built to your spec. Refreshed at your pace.
Replace the quarterly retrospective with continuously updated trackers that flex to whatever questions, segments, and cadence your team needs.
Trend gives you the capacity to run continuously updated trackers configured exactly for the questions your team is asking. Brand health, attribute drivers, issue perception, loyalty cohorts, on weekly, biweekly, monthly, or any cadence that matches your strategic windows. The tracker keeps pace with the business, not the other way around.
Everything is yours to define. The KPIs you track, the segments you cut by, the issues you monitor, the competitors you benchmark against. Custom cohorts layer onto standard demographic cuts, so the read on a high-LTV loyalty segment is as easy to surface as the topline number.
When priorities shift, the tracker shifts with them. Add a new issue, layer in a new audience, retire a metric, or change the cadence on a quarter’s notice, all without rebuilding the study or breaking your historical trend lines. The instrument adapts to your strategy.
High-frequency cadence
Field on whatever rhythm your business actually moves at, weekly, biweekly, monthly, or custom. Refresh windows are predictable and frequent, so the next read is always close. Quarterly waiting is a vendor constraint, not yours.
Configurable from the ground up
Build the tracker around your strategic questions. Pick the KPIs, segments, issues, and competitors you care about. Custom cohorts (loyalty tier, geography, behavior, psychographic) sit alongside standard demographic cuts. The instrument shapes to your strategy.
Adapts as priorities shift
Add a new issue, layer in a new cohort, retire a stale metric, or change the cadence on a quarter's notice, without rebuilding the study or losing your historical trend lines. The tracker evolves with the questions your team is asking.
Use cases
When teams reach for ViewShift Trend.
Common workflows where ViewShift Trend delivers the clearest value. Click any use case to expand.
Brand health on a cadence aligned to your strategic windows, not the calendar year. Trend keeps a continuously updated read on the metrics your team commits to (favorability, consideration, NPS, attribute associations), refreshed on the rhythm your business actually moves at.
Stop waiting. Start tracking.
Tired of finding out about the shift in next quarter's deck?
Trend keeps a continuously updated read on brand health, attribute drivers, and the issues your stakeholders ask about, on the cadence your business actually moves at, with the dimensions you choose.