For Communications

Move communications from instinct to evidence.

ViewShift gives corporate communications, PR, and reputation teams the evidence layer to test executive messaging, manage live moments, and track the narratives shaping your brand.

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A successful business team working together in office

Use cases

How communications and PR teams use ViewShift for message testing and PR measurement.

Lift tests executive statements, press releases, and corporate narratives the same way clinical interventions are evaluated. Know whether a message earns credibility or invites backlash, and which framings need revision before publication.

The Platform

Five products. One platform.

Each one built for a specific moment in the persuasion cycle, designed to compound when run together.

ViewShift Lift

Testing

ViewShift Lift

The gold standard in brand lift measurement and creative pre-testing

Pre-test executive statements, press releases, and policy narratives the same way clinical interventions are evaluated. Know whether a message earns credibility or invites backlash, which segments embrace it, and which framings need revision before publication.

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ViewShift Index

Competitive

ViewShift Index

Industry-specific competitive benchmarking and advertising effectiveness measurement

Benchmark your reputational positioning against the competitive set, dimension by dimension. See how the audience reads your brand's credibility, trust, and category authority alongside every named rival.

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ViewShift Profile

Research

ViewShift Profile

Audience research that goes beyond demographics

Map the beliefs and motivations of the audiences whose perception of your brand carries weight: employees, regulators, investors, customers, community. Build narrative work on evidence about what moves them, not internal assumption about what should.

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ViewShift Signal

Quick Insights

ViewShift Signal

Comprehensive message testing and ad pre-testing, delivered on your timeline

Hours-to-answer reads when a comms decision is live and silence isn't a strategy. Test response messaging, capture aware-vs-unaware sentiment splits, and bring evidence to the war room before the news cycle moves on.

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ViewShift Trend

Brand & Issue Tracking

ViewShift Trend

Always-on brand health tracking, built to your spec

Track emerging issues (pricing, ESG, ethics, customer service, app reliability) before they become a press cycle. Our analysts flag the perception shifts that warrant attention, with context and recommended action.

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Stop guessing. Start proving.

Launch with proof, not hope.

ViewShift replaces gut calls with defensible results, fast enough to act on. Test creative with real audiences, see what genuinely persuades, and double down before a dollar of media goes out.

See it on your creative