For Marketers

Build campaigns that actually move the business.

ViewShift gives marketing teams the evidence layer to brief creative, target audiences, validate launches, and prove impact. No waiting on quarterly research cycles.

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Marketing team reviewing campaign work together in a modern office

Use cases

How marketing teams use ViewShift for message testing and campaign performance.

Pre-test creative variants with RCT-grade rigor so the media buy goes in with proof of which version shifts purchase intent. Lift surfaces the winner across audience segments, turning pre-launch into a structured win-loss decision instead of a vibes meeting.

The Platform

Five products. One platform.

Each one built for a specific moment in the persuasion cycle, designed to compound when run together.

ViewShift Lift

Testing

ViewShift Lift

The gold standard in brand lift measurement and creative pre-testing

RCT-grade proof that your creative shifts purchase intent, favorability, and recall, before a dollar of media goes live. Validate variants head-to-head and know which version wins, in which segment, and by how much.

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ViewShift Index

Competitive

ViewShift Index

Industry-specific competitive benchmarking and advertising effectiveness measurement

Score your work against the named competitors fighting for your category share, with attribute-level driver analysis on what's moving favorability, consideration, and recommendation intent. Causal benchmarks built on RCT methodology, plus live alerts whenever a rival drops new creative.

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ViewShift Profile

Research

ViewShift Profile

Audience research that goes beyond demographics

Find the audiences your media plan should be reaching but isn't. Profile maps psychographic segments by favorability and category usage, then surfaces the high-propensity gaps your competitors are converting and you aren't.

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ViewShift Signal

Quick Insights

ViewShift Signal

Comprehensive message testing and ad pre-testing, delivered on your timeline

Credible reads when a campaign decision can't wait for the next quarterly research cycle. Validate headlines, pricing hypotheses, or positioning debates with defensible data in the window the decision has.

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ViewShift Trend

Brand & Issue Tracking

ViewShift Trend

Always-on brand health tracking, built to your spec

Brand health metrics your team checks like a business KPI, not a research deliverable. Working reads on favorability, consideration, NPS, and the issues shaping your category, surfaced by analysts who know what to flag.

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Stop guessing. Start proving.

Launch with proof, not hope.

ViewShift replaces gut calls with defensible results, fast enough to act on. Test creative with real audiences, see what genuinely persuades, and double down before a dollar of media goes out.

See it on your creative