For Marketers

Build campaigns that actually move the business.

ViewShift gives marketing teams the evidence layer to brief creative, target audiences, validate launches, and prove impact. No waiting on quarterly research cycles.

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Marketing team reviewing campaign work together in a modern office

Use cases

How marketing teams use ViewShift.

Pre-test creative variants with RCT-grade rigor so the media buy goes in with proof of which version actually shifts purchase intent. Lift surfaces the winner across audience segments, turning pre-launch into a structured win-loss decision instead of a vibes meeting.

The Platform

Five products. One platform.

Each one built for a specific moment in the persuasion cycle, designed to compound when run together.

ViewShift Profile

Research

ViewShift Profile

Qualitative listening at scale

Find the audiences your media plan should be reaching but isn't. Profile maps psychographic segments by favorability and category usage, then surfaces the high-propensity gaps your competitors are converting and you aren't.

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ViewShift Signal

Quick Insights

ViewShift Signal

Big-firm rigor. Agile delivery.

Credible reads when a campaign decision can't wait for the next quarterly research cycle. Validate headlines, pricing hypotheses, or positioning debates with defensible data in the window the decision actually has.

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ViewShift Lift

Testing

ViewShift Lift

The gold standard for measuring persuasion

RCT-grade proof that your creative actually shifts purchase intent, favorability, and recall, before a dollar of media goes live. Validate variants head-to-head and know which version wins, in which segment, and by how much.

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ViewShift Index

Competitive

ViewShift Index

Causal benchmarks. A compounding key drivers framework. Live competitor monitoring.

Score your work against the named competitors fighting for your category share, with attribute-level driver analysis on what's actually moving favorability, consideration, and recommendation intent. Causal benchmarks built on RCT methodology, plus live alerts whenever a rival drops new creative.

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ViewShift Trend

Brand & Issue Tracking

ViewShift Trend

Always-on trackers, built to your spec

Brand health metrics your team checks like a business KPI, not a research deliverable. Working reads on favorability, consideration, NPS, and the issues shaping your category, surfaced by analysts who know what to flag.

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Stop guessing. Start proving.

Tired of guessing which content actually works?

ViewShift gives hundreds of brands the clarity to kill what's not working and double down on what is. Defensible results, fast enough to act on.

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