ViewShift Index
Causal benchmarks. A compounding key drivers framework. Live competitor monitoring.
ViewShift Index is the most comprehensive ad effectiveness database on the market, built on randomized controlled trials — causal evidence, not clickthrough proxies. It scores your creative against your category, feeds a key drivers framework for your brand that compounds over time, and alerts you whenever a competitor drops new work.
The benchmark
Know what’s driving the score.
Causal evidence on what your creative is doing, contextualized against the category, with attribute-level detail on the levers that move your KPIs.
Index doesn’t stop at a single performance number. Every ad is broken down into its key drivers (humor, credibility, recall, emotional resonance, brand attribution), each correlated against the KPIs that matter: favorability, consideration, and recommendation intent. You see which attribute is doing the work and which lever to pull next.
Your score sits inside the category benchmark, not in isolation. Index continuously ingests new competitor creative, so you see your work against the campaigns your category leaders are running right now, with alerts when the competitive set moves.
What sets Index apart is the methodology underneath. Most platforms infer effectiveness from clickthroughs or stated preference, correlational signals subject to selection bias. Index is built on RCTs, so every benchmark is causal evidence of what your creative actually did, on the fastest-growing normative dataset in the category.
The why behind every score
Every result decomposes into the attributes that drove it (humor, credibility, recall, emotional resonance, brand attribution, message clarity), each correlated against the KPIs that matter. You know not just how your creative performed, but why, and what to change next round.
Alerts when the category moves
Index ingests new competitor creative as it launches and runs it against the same panels and measures as yours. You’re alerted to a category move while there’s still time to respond, not after it shows up in someone else’s quarterly review.
Causal, not correlational
Other ad benchmarking platforms infer effectiveness from clickthroughs, attribution models, or stated preference: all proxies, all biased. Index is built on randomized controlled trials. Benchmarks aren’t modeled or estimated, they’re observed on real audiences under controlled conditions.
The compounding effect
Every score is a sharper brief for the next round.
Index isn’t a one-time benchmark. Once you know which attributes drive favorability, consideration, and recommendation intent in your category, every subsequent brief reads like a roadmap. Iteration becomes surgical.
Index gives you a key drivers framework built on our data: a ranked, evidence-based map of which attributes actually move your KPIs. The longer you use it, the more it learns about your brand: which frames land with which segments, which levers move which numbers. Each study sharpens the read the next one inherits, so the work compounds.
Combined with the broader normative dataset (the fastest-growing in the category), the result is creative briefs grounded in causal evidence of what works, with whom, and why.
Use cases
When teams reach for ViewShift Index.
Common workflows where ViewShift Index delivers the clearest value. Click any use case to expand.
Score your creative against named rivals' actual campaigns, by segment and by attribute. Index tests your work head-to-head against live competitor campaigns on the same audiences and measures, so the comparison is direct and defensible. Useful for creative reviews and competitive intelligence briefings.
Stop guessing. Start benchmarking.
Tired of scoring your creative in a vacuum?
Index scores every piece of creative inside the category benchmark, with attribute-level driver analysis on what's actually moving favorability, consideration, and intent. Causal evidence on where you rank and which lever to pull next.