Decode. Test. Persuade. Repeat.
The persuasion intelligence platform for audience segmentation, message testing, ad pre-testing, and competitive benchmarking. Decode what moves your audience, sharpen the creative that lands, and track brand health over time.
Trusted by brand marketers, comms teams, and agencies for high-stakes creative decisions
Product spotlight
ViewShift LiftOne platform takes every test from creative to decision.
ViewShift Lift uses RCT methodology, the same scientific approach trusted in clinical research, to measure whether your creative changes minds. Know which message moves audiences before you spend a dollar on media or production.
- Sample quality at the source. Every respondent is screened for attention and accuracy before their answers count.
- Multi-cell testing at scale. As many concepts, frames, or audience cuts as you need, in one fielding window.
- Subgroup precision built in. Every result reads through every segment that matters, automatically.
First Car led on likelihood to purchase and on Brand values aligned with mine. Fine Print reduced favorability by 7 points and should not run as is. Respondents aged 35 to 54 were the group most persuaded by the leading ad.
Test any format
Test content at any stage.
From an early storyboard to a finished spot, our Lift platform tests video, audio, display, and copy at whatever stage your campaign is in.
Why ViewShift
From audience research to brand health tracking, one platform covers it all.
The best research doesn't live in a silo. ViewShift is purpose-built for one discipline, persuasion intelligence, and engineered so every capability connects. Audience insight informs your message. Message tests inform your buy. Your buy informs your tracking. One focus. One platform.
What is persuasion intelligence?What Makes ViewShift Different
Everything you need to test, benchmark, and prove creative ROI.
Scientific rigor
Grounded in clinical research design: randomized controlled trials, representative samples, and peer-reviewed methods. Every result is causal, not correlational, with confidence intervals you can defend to a CFO or board.
Speed built for modern teams
Insights arrive in days, sometimes hours, keeping pace with creative cycles, campaign deadlines, and executive decisions. When evidence is needed now, the answer is there before the meeting starts.
AI-native, analyst-led
Forward-deployed analysts paired with proprietary AI distill survey data into decision-ready insight, combining human judgment with machine velocity to deliver precision at scale, at efficiencies the category has never seen.
Visualization built for any cut
Reshape any view in seconds, slice by segment, channel, or wave; export boardroom-ready charts the moment a stakeholder asks. No analyst handoff, no waiting on a redesign.
Stop guessing. Start proving.
Launch with proof, not hope.
ViewShift replaces gut calls with defensible results, fast enough to act on. Test creative with real audiences, see what genuinely persuades, and double down before a dollar of media goes out.