The Platform
The only platform for message testing, brand lift measurement, competitive benchmarking, and brand health tracking.
Know what works. Know why it works. Make more of it.
ViewShift Lift
The gold standard in brand lift measurement and creative pre-testing
ViewShift Lift uses RCT methodology, the same scientific approach trusted in clinical research, to measure whether your creative actually changes minds. Know which message moves audiences before you spend a dollar on media or production.
- Statistically reliable lift scores
- Built for your creative cycle
- Test variants side-by-side
ViewShift Index
Industry-specific competitive benchmarking and advertising effectiveness measurement
ViewShift Index is the most comprehensive ad effectiveness database on the market, built on randomized controlled trials — causal evidence, not clickthrough proxies. It scores your creative against your category, feeds a key drivers framework for your brand that compounds over time, and alerts you whenever a competitor drops new work.
- Your key drivers framework
- Category-contextualized scoring
- Live competitive alerts
ViewShift Profile
Audience research that goes beyond demographics
Demographics tell you who your audience is. ViewShift Profile uncovers what truly motivates them. When you can speak to customers with confidence, every downstream decision becomes easier, and more profitable.
- Map the worldview of your highest-value segments
- Discover audiences you didn't know were reachable
- Identify the emotional levers that move each group
ViewShift Signal
Comprehensive message testing and ad pre-testing, delivered on your timeline
Traditional research firms move on multi-week timelines. DIY survey tools move fast but produce questionable data. Signal pairs rigorous methodology and full analyst support with infrastructure built for the speed of a campaign decision. Representative panels, statistical thresholds, and analyst craft on the timeline your decision actually has.
- Built for the speed of a decision
- Analyst-led, not DIY
- Full-study rigor
ViewShift Trend
Always-on brand health tracking, built to your spec
Run continuously updated trackers built around the questions your team is actually asking on any cadence, across the metrics, segments, and issues you care about. Reconfigure as priorities shift, without rebuilding the study or losing your historical trend lines.
- High-frequency cadence
- Configurable from the ground up
- Adapts as priorities shift
Stop guessing. Start proving.
Launch with proof, not hope.
ViewShift replaces gut calls with defensible results, fast enough to act on. Test creative with real audiences, see what genuinely persuades, and double down before a dollar of media goes out.