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The Only Unified Persuasion Intelligence Platform

Know what works. Know why it works. Make more of it.

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01 — Testing

ViewShift Lift

Randomized controlled trials that measure true persuasive impact — not just awareness or recall. Know which message moves minds before you spend a dollar on media or production.

  • Results in 24 hours or less
  • Measures purchase intent, brand favorability, and message recall
  • Message variants tested side-by-side against a control group
  • Statistically reliable lift scores, not directional estimates
Performance lift summary
Audience profile overview

02 — Research

ViewShift Profile

Qual at scale. Uncover the beliefs, motivations, and identity drivers that shape how people relate to your brand — insights that go far beyond demographics.

  • Map the values and worldviews of your highest-value segments
  • Discover new audiences you didn’t know were reachable
  • Identify the emotional levers that move each group
  • Build a strategic foundation before creative development begins

03 — Quick Insights

ViewShift Signal

Fast, credible answers when decisions can’t wait. Up to five focused questions, trusted panel targeting, and results you can act on — without the complexity or timeline of a full study.

  • Launch and get results in 24–48 hours
  • Up to 5 questions, precisely targeted to your audience
  • Ideal for validating directions between major initiatives
  • Complements deeper research without replacing it
Open ended survey responses categorized
Brand health tracker dashboard

04 — Peer Monitoring

ViewShift Index

See exactly how your creative performs against specific competitors before you commit a dollar of media spend. Using the same randomized controlled trials behind Rapid Message Testing, we measure how your creative performs against named rivals, by segment, across the brand attributes that matter most.

  • Competitor Campaign Alerts
  • Head-to-Head Persuasion Scoring
  • Category Benchmarks
  • Brand & Issue Tracking

How teams can get started

Run a Profile Survey

to understand what motivates your target audience.

Measure Lift

to validate pre-launch messaging quickly.

Validate with Signal

to learn whether you’ve successfully moved your audience over time.

Monitor with Index

to stay on top of your compeition.

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Trusted by Brand Marketers & Agencies for High-Stakes Messaging Decisions