For Brands
Stop Wasting Your Marketing Budget On Content That Doesn’t Persuade.
We turn creative instinct into validated competitive advantage.
Increase brand favorability
Identify the narratives, tones, and value propositions that strengthen emotional connection and positive perception.
Drive purchase intent
Test messaging frameworks and benefit statements to reveal what genuinely motivates buying behavior.
Predict attention resilience
Leverage “contextual” testing and reveal your ad’s breakthrough scores and ability to maintain attention.
De-risk campaign investment
Validate creative directions before committing budget, production, and media spend.
Eliminate ‘guesswork’ in creative development
Use causal testing to eliminate weak directions early — so teams refine fewer, stronger concepts.
Test Pre-Launch So You Can Launch Quickly & Confidently.
Get early, statistically reliable signals within 24 hours.
ViewShift Lift
The gold standard for measuring persuasion
Which of your messages is most likely to persuade your audience? ViewShift Lift surveys are randomized controlled trials, the gold standard for measuring persuasion.
ViewShift Profile
Qualitative listening at scale
ViewShift Profile reveals the motivations, values, and identity drivers shaping how people see your brand, delivering actionable insight beyond demographics.
ViewShift Signal
Fast, credible answers when you need to make a call
Sometimes you don’t have six weeks to wait for a full research study — but you can’t rely on a quick DIY survey with questionable data. You write up to five focused questions. We handle finding the right audience and delivering clear, usable results.
ViewShift Index
See how your creative performs against competitors
Before you commit a dollar of media spend, measure how your creative performs against named rivals, by segment, across the brand attributes that matter most.
Test at any stage of campaign development.
Go beyond engagement. Drive persuasion.
Content
Get leading indicators on which messaging, copy, and imagery drive measurable lift by testing mockups or early-stage versions of creative. Continue to test as you iterate.
Channels
Test across formats — video, audio, static, digital, and print — not just one channel at a time.
Assets
Measure which creative persuades each audience segment — and which positioning moves them most.
Competitive
Test content head-to-head to measure which approach breaks through clutter or drives stronger persuasion when tested side-by-side.
Trusted by Brand Marketers & Agencies for High-Stakes Messaging Decisions
